Kim Kardashian has been labelled as a ‘marketing genius’ with her latest campaign for her underwear, loungewear, and shapewear brand, SKIMS. The latest collection has been modelled by sister, Kourtney Kardashian, as well as actress and model, Megan Fox.
In a series of captivating images, shot by Donna Trope, Fox and Kardashian posed in a selection of simple underwear pieces, from the latest SKIM’s Cotton Collection, in the colours Bone and Soot.
This latest campaign has created a huge reaction from fans and members of the public, one that we haven’t seen since the release of SKIM’s Valentine’s collection, modelled by Kim’s sisters, Kylie and Kendall Jenner.
Fox and Kourtney made sure to share a select few of the images on their social media, especially Instagram. Less than 24 hours since Fox shared images to her Instagram account, @meganfox, the post has already received over 3.7 million likes.
“Kourt, forever isn’t long enough 🖤 Welcome to our SKIMS Cotton Shoot — an immersive experience @skims“
In a press release, Fox said, “I love that SKIMS really understands what women want to wear and that they want to feel sexy, confident and empowered.. I loved being in this campaign with Kourtney; we had so much fun shooting together.”
In return, Kardashian said, “I had so much fun shooting with Megan for the campaign. SKIMS really is my favorite for my undies, bras, and basics — I think I would say that even if Kim weren’t my sister!”
The latest advertisement for the Cotton Collection was even shared by Kardashian mum, Kris Jenner. The mum of six and businesswoman praised the latest campaign, posting a series of photos from the stunning shoot.
Originally captivating the public at the 2021 MTV Video Music Awards, Fox and Kardashian took to the stage to announce the performance of their partners and ‘future baby daddies’, Machine Gun Kelly and Travis Barker. The couples posed in their pairs in a bathroom stall at what is known as one of the most important nights on television for musicians, gaining the attention and reaction from millions.
“Don’t mind us.”
It’s safe to say that Kim knew exactly what she was doing with this campaign.
If you wish to shop the latest SKIM’s Cotton Collection, expect a setback between £18-£94. With many pieces still available, you can choose from the colours of Bone, Mineral, Kyanite, and Soot.
In the campaign, you can see Fox and Kardashian wearing pieces like the Cotton Rib Thong (£22), the Cotton Plunge Bralette (£39), the Cotton Jersey Scoop Bralette (£35), the Cotton Jersey Racerback Bra (£39), the Cotton Jersey Triangle Bralette (£35), the Cotton Jersey Dipped Thong (£20), among others.
Make sure to shop the collection before it runs out at skims.com.