Yesterday, businesswoman and Instagram model, Kylie Jenner, announced her new brand, Kylie Baby.
Revealing the news via an Instagram post, Jenner posed with her two-year-old daughter, Stormi, as she introduced the new line.
“i’m so excited to introduce @kyliebaby to you guys 🤍 it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom. i know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i’m so proud of these products and couldn’t wait to share this with you and your family! launching September 28th ☁️ @kyliebaby“
With just over 12 hours since the reveal, the Instagram handle @kyliebaby has gained a following of over 1.3 million followers. The Instagram account first published its first posts on Sunday 12 September. The posts included a compilation of images that revealed the brand name and the launch date, Tuesday 28 September.
Jenner first gave a sneak peek towards the new brand with a YouTube video, ‘INSIDE KYLIE COSMETICS PART THREE: KYLIE 2.0‘. The video was originally published on Thursday 9 July. It is the third video in a series that gives an insight into the businesswoman’s brand, Kylie Cosmetics.
The official reveal of Kylie Baby comes just 13 days after the star’s pregnancy announcement of her second child with rapper and producer, Travis Scott.