London Fashion Week to proceed as virtual event

Burberry at London Fashion Week 2020. Pic: Getty Images
Burberry at London Fashion Week 2020. Pic: Getty Images

London fashion week will become a first-time virtual event, British Fashion Council (BFC) has confirmed. The event will take place between 19-23 February 2021.

On Wednesday, the British Fashion Council, announced that the upcoming fashion week will be a digital-only event, in accordance of the new Government guidelines. This comes soon after the announcement of a third national lockdown for England as COVID-19 cases continue to rise.

“The BFC continues to ask Government to engage in support of the fashion industry,” Caroline Rush, Chief Executive of the BFC, said in a statement. “This further lockdown is incredibly challenging for businesses, freelancers and individuals. Our industry is one of amazing creativity and this is more true in the U.K. than any other country. The majority of businesses and individuals we work with are independent businesses and creatives who contribute significantly to the cultural and creative reputation of our country.”

Filming and shoots are able to continued under current COVID guidelines, Performing Arts Guidelines and Filming guidelines. All activity which involves interaction with individuals outside the immediate household is under constant review, and is subject to change.

In order to carry out essential business for the British fashion industry, “an active request is to allow creative and model talent to travel to and from the U.K. with a phased introduction of quarantine exemptions for the fashion industry.”

“We will continue to push to support and champion our extraordinary business to global audiences.” Rush said. “Despite all the challenges the last few years have brought, I truly believe that the creativity, agility and business savvy of our sector will prevail and the societal conscious of our British business and fashion workforce will see us re-calibrate to not only be strong creatively but strong sustainably too.”

“London Fashion Week February 2021 announces its line-up. The event will take place from Friday 19 to Tuesday 23 February 2021 and feature both womenswear and menswear collections in a genderless showcase, digitally on the LFW platform and in and around London following government guidelines. Visit the link in bio to discover the line-up and add the dates to your diary now! #LFW”

London Fashion Week’s events will be available to watch at londonfashionweek.co.uk. Those tuning in for the event will see more than just a typical runway as BFC has confirmed interviews and podcasts with designers.

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